Labor Of Love

We thought you would enjoy seeing our labor of love... building skis.

We stand behind our athlete driven model by welcoming team riders like Thayne Rich into the process to ensure our skis are crafted to the standards of today's top pros.

Eric "Hoji" Hjorleifson, left, credits his style of skiing to the creative control he has in developing new shapes. Founder Matt Sterbenz and Thayne Rich tag team stripping tape used to align our die cut bases for a perfectly smooth polished finish.

Each step in shaping a ski requires the hands on focus like that of skiing a big line. Lucky for us, that's something Thayne and Hoji excel at.

Words : Matt Sterbenz // Photos : Dan J Cardon