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The Aretha is a ski which was originally shaped in our White Room and later combined with the influence of the Devastator. The Aretha is our West Coast All Mountain shape. This ski utilizes the ContourCore™ to support accurate drive and flex. We then pressed a matching sidecut reverse camber radius, known as ReflectTech™ to maximize the float and forgiveness when plowing through variable snow. If you live in a mountain climate, there is no more diverse ski on the market than the Aretha.
Our women’s skis feature shapes similar to our men’s line but we set these skis apart with our, women’s spe- cific, ContourCore construction. Women tend to drive a ski from their hips which generates forces down through their heels. With our women’s cores, we’ve moved the weight of the core rearwards (5cm) to accom- modate this more centered skiing style. This lets women drive the true center of the core weight instead of constantly fighting from behind, while still being centered over the side cut.
Eric Hjorleifson conceived ReflectTech in order to make rocker and side-cut work together. In the past, full rocker profiles effected a negative impact on the ability of a ski to edge consistently. This effect caused the tips to hook and the tails to wash out with the ski on edge. With ReflectTech, the rocker radius and the side-cut radius match, allowing the ski to edge smoothly, creating predictable carving in all conditions. ReflectTechTM virtually eliminates tip hook. The ski will engage smoothly along it’s entire length, while still giving you the float and pivotability of a fully rockered ski.
Vibration drastically reduces confidence. The VibeVeil elastic membrane situated in the tips of our rockered skis dramatically reduces chatter and weak edge hold, commonly the result of extended negative radius profiles in ski tips when used in varied to firm snow conditions. All 2015/16 skis featuring VibeVeil have a transparent window logo highlighting the very material used in each ski.