Eric Lee O'Brien

Nothing beats a 20 hour drive to Revelstoke to ski 6k of bottomless pow with your friends.

It all comes down the culture. The communication and collaboration that goes on between the team and the athletes is what makes 4FRNT unique. You’ve got a bunch of great people, who are passionate about what they do, pushing the boundaries of the sport and contributing to a vision that is so much bigger than the sum of its parts. The result is innovative ski designs, graphics, and a lineup that pretty much crushes it all over the mountain.