The White Room
Our in-house ski building facility, The White Room, and the design process behind it is truly something special in the industry. We work hand in hand with our athletes to experiment with new ski shapes and profiles to build limited runs of skis by hand with techniques and attention to detail that is second to none.
The best skiers in the world ski on 4FRNT. From Olympic Gold to breaking trail in the backcountry, our team represents the best in class in Freeskiing. Each member of the team is at the pinnacle of their respective skiing discipline, and drives the design and shapes of our skis, from concept to production they are an integral part of the skis creation.
14 Years Strong
We are the pioneers of the Freeskiing movement. 4FRNT came to fruition with a clear vision of what the future of skiing would hold, and the lack of recognition it was receiving from large corporate ski companies. For 14 years we've been an independent ski company that has never stopped pushing the boundaries of what freeskiing will become.