Stories

With our skis in production and winter rapidly approaching, the 4FRNT family decided that it was time to head North to visit our Canadian production facility.  Team rider and ski developer, Thayne Rich, and 4FRNT's head ski engineer, Bob Boice, packed their bags and flew to eastern Canada to meet with the crew at Utopie MFG.

When Summer roles around and the fatigue of endless pow and first chair last beer mentality begins to catch up, many begin the pilgrimage from ski boots to a fresh pair of crocs. However, 4FRNT and our athletes packed up our ski bags and met at the Mecca of summer shred, Mt. Hood. The mission? Make the final tweaks and tunes to ensure stoke our new 2018/2019 ski lineup. The crew?

Hailing from Salt Lake City Sam Watson has developed a love for life behind the lens.  Growing up a skier and outdoor enthusiast, Sam has an understanding, an eye, and a love for shooting the things he's involved in.  While enrolled in University of Utah, he found himself signed up for a photography class in order to fulfill general credit requirements for graduation. 

ENTER TO WIN: HOJI BOOT/SKI PACKAGE After 14 years of filming with Matchstick Productions, 'Hoji' gifts skiers with a long overdue glimpse into the journey...

After waiting on our weather window for several days, Elliot Bernhagen and I woke to a perfect April morning with a fresh coat of 20-30 centimeters.  The plan was to be unloading the sleds at the trailhead around 5.30am and summiting the east facing slope at sunrise, which we watched transform from a sheer rock wall to a beautiful spine face throughout the course of the winter. After about 1.5 hours of trail breaking and technical route finding we found ourselves clicked into our bindings, ready to drop just in time for the face to be fully lit up with morning sun.

Summers on Denali As spring skiing begins to wrap up, many of us pack our skis in the back of the closet and move onto the next season's toys.  Others however, tune up their skis and head out to search for the next adventure on the quest for endless winter. 

Last Sunday marked an epic day for the interweb. Eric 'Hoji' Hjorleifson blessed skiers not just with an appearance on social media, but he tuned...

Phtotograph: Chris Moley Noah Maisonet lives true to the 4FRNT spirit, skiing for the pure joy of it. Hailing from Banff and growing a love...