Ask Hoji Anything

Last Sunday marked an epic day for the interweb. Eric 'Hoji' Hjorleifson blessed skiers not just with an appearance on social media, but he tuned in for a LIVE Q&A! Known for his presence in the ski world, Hoji rarely comes off the slopes long enough to plug in his phone. Whether its developing innovative ski designs, designing a brand new pro model ski boot, dialing in his new solo project with Matchstick Productions, sending full throttle big mountain lines, or riding his mountain bike, the majority of Eric's time is eaten up outside of the reach of computer or cellphone access When we pitched the idea to him of going live and answering questions that 4FRNT fans had for him, he sounded unsure of how this actually works, but quickly agreed to fuel the stoke and "do it live". Eric tuned in an answered questions on his touring setup, how 'The Hoji' movie came to be, ski design, and much more. Check out the video below, and stay tuned for more live interviews with 4FRNT athletes.

Last Sunday marked an epic day for the interweb. Eric 'Hoji' Hjorleifson blessed skiers not just with an appearance on social media, but he tuned in for a LIVE Q&A! Known for his presence in the ski world, Hoji rarely comes off the slopes long enough to plug in his phone. Whether its developing innovative ski designs, designing a brand new pro model ski boot, dialing in his new solo project with Matchstick Productions, sending full throttle big mountain lines, or riding his mountain bike, the majority of Eric's time is eaten up outside of the reach of computer or cellphone access When we pitched the idea to him of going live and answering questions that 4FRNT fans had for him, he sounded unsure of how this actually works, but quickly agreed to fuel the stoke and "do it live". Eric tuned in an answered questions on his touring setup, how 'The Hoji' movie came to be, ski design, and much more. Check out the video below, and stay tuned for more live interviews with 4FRNT athletes.