"Winter 2021 was certainly a unique one. Good fortune allowed me to spend some time in the Esplanade mountains at Golden Alpine Holidays backcountry ski lodges as a hut keeper. During my residency the opportunities...

Eric Hjorleifson was locked down in BC last winter so he grabbed his buddy Peter Wojnar, a really nice camera, the Re-Engineered 'HOJI' ski, and stacked a s**t load of epic footage at Sentry Lodge....

  Jonathan Ellsworth of BLISTER sits down to talk with Eric Hjorleifson about the development process and updates coming to Eric's namesake ski the HOJI next season. SKIS DROP AUGUST 2021

Eric Hjorleifson is undoubtedly one of the most prolific skiers in history. His skiing speaks for itself and his love of the sport is palpable. Watch as Matchstick Productions dives into what set's his signature...

Eric 'Hoji' Hjorleifson walks you through setting up the all new TourLock™ skin integration system.

Throwback footage of pillow destruction in Golden, BC with Eric Hjorleifson. SEE HOJI'S COLLECTION    

Check out the 4-LOCK System HERE Conceived in the backcountry by Eric ‘Hoji’ Hjorleifson, this is a first of it’s kind collaboration between 4FRNT x Pomoca x Hoji to create the lightest, most reliable, and easiest to use ski...

Nothing can get in the way of Hoji and a crispy cold beer waiting at the bottom of a run. Especially not a ton of powder and a never ending line of pillow poppers in...