Jonathan Ellsworth of BLISTER sits down to talk with Eric Hjorleifson about the development process and updates coming to Eric's namesake ski the HOJI next season. SKIS DROP AUGUST 2021

  Making the best of a slow start and high-pressure cycles in Utah this season with the 4FRNT Team. A mini-edit put together by Team Rider Jake Doan. Stay stoked friends. Skiing: Thayne Rich, Ian...

Eric Hjorleifson is undoubtedly one of the most prolific skiers in history. His skiing speaks for itself and his love of the sport is palpable. Watch as Matchstick Productions dives into what set's his signature...

I never realized how valuable creative expression was for my mental health until that week. Creating this piece truly got me through one of the most trying times of my life. I hope that this video resonates...

"January brought in record breaking snowfall in Revelstoke, which made for insanely deep landings and stacked pillow lines. Although winter was cut unexpectedly short, there was no shortage... READ MORE."SEE NOAH'S SET-UP

Eric 'Hoji' Hjorleifson walks you through setting up the all new TourLock™ skin integration system.

Watch 4FRNT Team Rider tear it up in his 19/20 Snowledge Season Edit. 4FRNT Devastator4FRNT MSP 107

In March of 2020 two 4FRNT Team Riders, Keree Smith and Corinne Prevot, embarked on an opportunity of a life-time, a 3-week sailboat expedition along the southern coast of Greenland. ⁠SEE THE FULL STORY

Throwback footage of pillow destruction in Golden, BC with Eric Hjorleifson. SEE HOJI'S COLLECTION