I never realized how valuable creative expression was for my mental health until that week. Creating this piece truly got me through one of the most trying times of my life. I hope that this video resonates...

"January brought in record breaking snowfall in Revelstoke, which made for insanely deep landings and stacked pillow lines. Although winter was cut unexpectedly short, there was no shortage... READ MORE."SEE NOAH'S SET-UP

Eric 'Hoji' Hjorleifson walks you through setting up the all new TourLock™ skin integration system.

Watch 4FRNT Team Rider tear it up in his 19/20 Snowledge Season Edit. 4FRNT Devastator4FRNT MSP 107

In March of 2020 two 4FRNT Team Riders, Keree Smith and Corinne Prevot, embarked on an opportunity of a life-time, a 3-week sailboat expedition along the southern coast of Greenland. ⁠SEE THE FULL STORY

Throwback footage of pillow destruction in Golden, BC with Eric Hjorleifson. SEE HOJI'S COLLECTION    

Check out the 4-LOCK System HERE Conceived in the backcountry by Eric ‘Hoji’ Hjorleifson, this is a first of it’s kind collaboration between 4FRNT x Pomoca x Hoji to create the lightest, most reliable, and easiest to use ski...

Check out Thayne's iconic segment in Level 1's 'Zig-Zag', International Freeski Film Festival's 2018 Movie of the Year! Be sure to head over to Level 1 to watch the whole movie and all of their...

Nothing can get in the way of Hoji and a crispy cold beer waiting at the bottom of a run. Especially not a ton of powder and a never ending line of pillow poppers in...

Hailing from Oppdal, Norway Team Rider Stinius Skjotskift booked his ticket to link up with the 4FRNT Crew and see what all the hype in North America is about. Watch as Team Riders Thayne Rich, Ian Hamilton,...

Kelly's Quiver: Hoji CCMSP 107