INNOVATING SKI GEAR WITH ERIC HJORLEIFSON
Eric Hjorleifon's impact on skiing has been cemented through countless renowned video segments with Matchstick Productions. His 'Attack of La Nina' and 'Ruin and Rose' edits shaped an entire generation of backcountry skiing. Today, Eric's continued impact on skiing has been highlighted by engineering next level products that are innovative and disrupt the status quo of ski gear.
Hoji continues to shape powder skiing with the Raven, Renegade, and Hoji skis... he set the new standard of skin systems with the 4-LOCK System... and he just dropped a boot with Dynafit that is going to unlock the next level of skiing powder in the backcountry.
This quote from Hoji in the video below sums it up perfectly: "This goes so far beyond selling product. This is about skiing, innovation and pushing the needle forward of the sport. Thats been my whole career because it's just in me, I'm obsessed. I just can't stop." The videos below highlight the products that Hoji has recently brought to life.
