Harrison spends over 150 days a year often leading skiers deep into the Rocky Mountains backcountry, creating new skiing experiences like never before. He grew up racing since the age of 6, then moved into...

People say a picture is a thousand words, but sometimes there's more to the story... Powder Gal Powder skiing is competitive. Few skiers would consider themselves a competitor on a powder day but they are....

  DREAM RUNS FROM HOJI'S POINT OF VIEW! Eric Hjorleifson "HOJI" is one of the most respected and inspiring big mountain skiers of recent decades. We’re honored to have created award winning skis together since...

Here’s a few of our favorite posts throughout the season that you liked the most. Remember to follow along and and share your stories with us! @eric_hjorleifson with his classic Hoji style doing a little...

FOR IMMEDIATE RELEASE:June 27, 2017 Jason Levinthal, based in Burlington, Vermont has entered into a definitive agreement to acquire 4FRNT, a designer and manufacturer of alpine skis, located in Salt Lake City, Utah. The transaction...

We recently made the trek back to the #springskiingcapital, Squaw Valley, CA where 4FRNT was born 15 years ago, for some product testing and a park filming session with some of our athletes.  Here is...

4FRNT Founder and CEO, Matt Sterbenz recently met up with a crew outside of Golden BC for a week of cat skiing at Chatter Creek. The terrain reached by cat is second to none, and the...

Earlier this year we received an email from a happy customer that had embarked on an adventure with 3 of their friends into the mythical Waddington Range. The email read: "Yo 4FRNT, Just wanted to...

Wiley recently dropped in to chat with the crew at Low Pressure Podcast. From acupuncture, to improving his Spanish, to what he wants in a ski design, listen to what he has to say.    

This episode takes us to Golden Alpine Holidays' Meadow Lodge, nestled north of Cupola Peak in the Esplanades, a range within the Selkirks, just north of Rogers Pass / Canada's HWY #1. Harrison along with...

This episode takes us to Norway where we catch up with Trygve Sande on a ski mountaineering trip. The mission was over the Tritindan ridge in Sunndalsfjella, where Trygve and the team made a technical ascent of the ridge, before rappelling...