Your chance to win 4FRNTs revolutionary skin system designed by Eric Hjorleifson

What goes into making a trilogy of award winning skis and developing a groundbreaking skin integration system you might ask? Well, for Eric Hjorleifson it means being involved in every step along the way.

FOR IMMEDIATE RELEASE: September 9, 2020 4FRNT Ski Company Gets New Owners Company will continue to double down on direct-to-consumer model and athlete-inspired products 4FRNT ski company has been acquired by a group of private...

From Eric Hjorleifson's early days in the White Room to his own basement workshop, he is always crafting up a new prototype to further develop his signature collection. Take a look 'Behind the Line' with...

What goes into making a trilogy of award winning skis and developing a groundbreaking skin integration system you might ask? Well, for Eric Hjorleifson it means being involved in every step along the way.

The brand new product is available next week and we couldn't be more stoked to give you a sneak peek...

Your chance to win the all new HOJI Ski - engineered by freeskiing legend Eric Hjorleifson

These ski resorts are re-opening and getting us stoked for next winter!

Everybody wins! We're hooking up everyone that entered the New Gear Giveaway with a 20% OFF code for anything on 4FRNT.com. INCLUDING skis, bindings, skins and gear. USE CODE: NEWGEAR-20OFF CONGRATS TO JAMES REED from Truckee, California on...